Privacy policy

Last updated: 2026.11.01

Fera Fitness is the trading name under which Ana Ferreira provides personalized fitness coaching.

For the purposes of this policy, the controller responsible for personal data is:

Name: Vitor Piçarra

Business status: independent professional established in Portugal

Tax Identification Number (NIF): PT187236755

Business address: Rua Casimiro Freire 7 - 3 E, 1900-143 Lisboa - Portugal

Contact email: vitor.picarra@ferafitness.com

The assessment, preparation of workout plans, and coaching are carried out by [trainer’s full name], who accesses the information needed to perform those tasks.

This policy applies to https://ferafitness.com, communications related to the service, and the training app made available to clients.

Depending on your relationship with us, we may process the following categories of information:

Some assessment information, workout notes, or testimonials may reveal health information and may therefore receive additional legal protection.

The initial contact form is not intended to collect detailed medical information. Please do not include diagnoses or other detailed medical information in that form.

We collect information directly from you when you:

We may also receive payment-related information from the payment provider, such as confirmation or transaction status.

We use your information to respond to requests and arrange the initial assessment. Our legal basis is taking steps you request before entering into a contract.

We use your information to manage the contract, app access, workout plans, and coaching. Our legal basis is performance of a contract.

We process the information needed to issue invoices and meet tax obligations. Our legal basis is compliance with legal obligations.

We process technical information needed to protect the website, app, and records against unauthorized access or misuse. Our legal basis is our legitimate interest in service security.

Processing health information needed for assessment and personalized training requires an applicable legal basis for providing the service and an additional condition for processing that information. Where that condition is explicit consent, we will request it separately before processing the information.

We publish testimonials based on the author’s consent, obtained specifically for that purpose.

Where processing relies on consent, you may withdraw it at any time by contacting privacidade@ferafitness.com. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.

If you withdraw consent needed to process health information essential to personalizing the service and supporting safe coaching, we may be unable to start or continue the service under those conditions. We will explain the effect of your request before making a decision.

Workout plans are prepared personally by the trainer. We do not use artificial intelligence to generate workout plans, and we do not make solely automated decisions that produce legal or similarly significant effects on clients.

Depending on the services actually used, we may share only the information needed with:

Providers have their own roles and responsibilities depending on the services they provide. When they act as processors on our behalf, they must process information under the applicable instructions and safeguards.

If you contact us through WhatsApp or use a video-call platform, please also review that provider’s privacy policy. Avoid sending health information through those channels until we have explained how it will be handled.

Hosting, messaging, video-call, payment, or support services may involve processing or access to information outside the European Economic Area and the United Kingdom.

Where an international transfer is subject to the GDPR or applicable UK law, we will use an appropriate transfer mechanism, such as an applicable adequacy decision or suitable contractual clauses.

You may request further information about international transfers by contacting:

We keep information only for as long as needed for the purposes described or as required by law.

Workout plans, sessions, notes, and reports are retained for six months after the end of the last active period, according to the service’s retention rule.

These requests are retained for 30 days.

Assessment information from people who do not purchase the service is retained for 30 days.

These records are retained for the applicable legal period: 10 years.

This data is retained for as long as the website exists or until the client requests its removal.

The applicable retention periods or criteria are: 12 months.

After the applicable period, information will be deleted or anonymized unless a legal obligation or another lawful basis requires or permits longer retention. Deletion from backups follows the backup retention cycle specified above.

The website may use a necessary session cookie for forms, security, and administrator authentication. Your language selection may be stored in your browser’s local storage.

Full information about cookies, duration, and any additional services is available in:

ferafitness.com/legal.php?lang=en&page=cookies.

If analytics, advertising, or other non-essential technologies are added, this policy and the choices presented on the website will be updated as applicable.

A testimonial submitted through the website is not published automatically: it is reviewed and approved first. Before publication, we request authorization to display the name and text as explained in the form.

A testimonial may disclose sensitive information, including health information. Permission to publish that information must be specific and explicit where required.

You may request removal of a testimonial by contacting:

We will handle the request in accordance with the consent provided and applicable law. Removal does not affect prior lawful uses.

Depending on the law that applies to you, you may have the right to:

To exercise your rights, contact privacidade@ferafitness.com. We may request reasonable information to verify your identity. We will respond within the applicable legal timeframes.

In Portugal, you may complain to the Comissão Nacional de Protecção de Dados (CNPD): www.cnpd.pt. In the United Kingdom, you may contact the Information Commissioner’s Office (ICO): ico.org.uk. You may also contact the relevant authority in the country where you live or work, or where you believe an infringement occurred.

Privacy rights and required notices in the United States depend on your state of residence and whether the relevant law applies to Fera Fitness.

You may contact us at privacidade@ferafitness.com to request information about your data or exercise any rights available to you. Where an applicable state law requires additional information — for example, about categories of information, sharing, sale, or targeted advertising — that information and the relevant mechanisms will be provided here.

We use measures appropriate to the risks to protect information against unauthorized access, alteration, loss, or disclosure.

No system can be guaranteed to be completely secure. Please keep your app login details confidential and let us know if you suspect unauthorized use.

We may update this policy when our services, providers, or legal requirements change. The date of the latest update will appear at the top of the page. Where a change requires additional notice or renewed consent, we will contact you or provide the appropriate notice.